Sprint woes -- part 1

I was recently troubled by a new Sprint commercial where the ("Office Space") host announced an new offer. If we, the consumer, were to buy the new Red Motorazr phone; the proceeds from the purchase would go to help fight AIDS in Africa. (The details of this offer can be found here). The desire to help fight AIDS in a country where the disease is certainly in epidemic proportions is not what bothers me. What bothers me is the way in which the whole spiel is given.

First, Ron Livingston (i.e., the host of the commercial) enters the frame with a rather somber look on his face; and in a similar somber tone, he informs us that Sprint has decided to help fight AIDS in Africa with a percentage of their sales. Then, in an overly excited tone (and a quick switch of the background), Ron tells us that we can get a cool new Red phone when we decide to help Sprint in this fight. Then, the scene returns to its original solemnity and Ron finishes the commercial with a troubling statement: "Just in case the saving lives part wasn't enough."*

So, if I understand this campaign correctly: I have to buy an advanced piece of technology for my own enjoyment (for $59) in order to make sure $17 goes to help people in a technologically depraved country (or, countries) who are suffering from one of the more horrifying diseases. If that's the case, then we as a people are not helping to the full extent of our abilities. Not only that, but we are not truly making a sacrifice in order to make sure another person is not placed in a shallow grave. If it was a true sacrifice, then all $59 (or more--heaven forbid) would go to help fight AIDS.** We don't need a new phone. They need to live. And if, according to Sprint's website, the proceeds from this campaign have helped over 12,000 people in Africa; imagine how many more would have been helped had the whole amount been given.

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* Or something like that. . .I'm doing this from memory.
** This brings to mind the contrasting mentalities of Cain and Abel; and we all know how that story ended.